CPA - medium firm
Other
This webinar will show the fundamental steps to operate your accounting firm at profit margins which are 80% to 120% higher than the typical accounting practice. This webinar will use a case study approach to illustrate how other CPA firms are using a marketing and practice development system to gradually improve their operating profit margins.
The typical accounting firm operates at profit margins of 25% to 40%. And acquiring more of the same clients will not fundamentally change your profit margins, just make your practice busier.
Many accountants say they want to earn higher profit margins, but they don't know how. They often feel stuck with their existing practice along with their existing clients. In fact, most will acknowledge they have too many C and D clients but take very little action to upgrade the quality of their clientele.
-
Strategies to develop a higher profit margin practice (e.g, who to target, what types of services, hourly vs fixed, etc.)
-
Strategies to obtain higher quality clients
-
See how other accountants are increasing their profitability
Sharon, AR
"This is one of the top two webinars I've ever participated in - and I've participated in a ton of them. Excellent presenter and very valuable info. And I don't even have a CPA practice (which this course targeted). I'm a CPA, but in retail. However, I was still able to apply the majority of the "do's" and "don'ts.""
Yipfung, NJ
"This is first time I took this kind of course. I have a very small CPA firm. Just myself and my partner. This course made me to revisit my practice in term of how to improve the profit margin and efficiency. Great course. Thank you."
Debra, NV
"Important information was given on how to grow accounting business. Great examples were given about niche accounting. I plan to utilize this information to grow my business in the direction I want. Thank you."
Gene, CT
"I have been looking at ways to get my practice off the ground. I thnk Allan's ideas are more formalized that what I had envisioned they could be. I'll need to explore more, but this was a great beginning."
Robert, FL
"The webinar gave me insight into improving the way I manage my practice, to make it more profitable. I had already implemented many of these changes in the past year, and the webinar reinforced my actions."
Alice, CA
"I really enjoyed it. Opened my eyes on how to use social media. Also, how to improve margins by moving to quarterly from monthly reporting."
Thomas, MI
"Great session. The only issue I could see is the monotone of the presenter. Sounded scripted for most of it versus a personal communication."
Siu-Lee, CA
"I have thoroughly enjoyed the program materials, especially the discussion of three cases which are great illustration of case in point."
Hugh Duffy
Build Your Firm
Chief Marketing Officer & Co-Founder
hugh@buildyourfirm.com
2033188386
Hugh is a co-founder of Build Your Firm and has been the Chief Marketing Officer since the inception in 2003. He has over thirty years of Marketing and Sales experience working in the consumer-packaged goods, internet media, publishing and professional services industries. Today, Hugh oversees the Outsourced Marketing Program, teaches thousands of accountants how to improve their marketing each year, writes a monthly email newsletter, blogs regularly, and is frequently published in accounting publications like CCH’s CPA Practice Management Forum, CPA Technology Advisor, Intuit’s Accountants News Central, Progressive Accountant, and numerous state society magazines. Within the accounting industry, Hugh’s talent for helping accountant’s capitalize on their strengths to create a vibrant niche is unparalleled. The range of niches that he has helped create for accounting firms is extensive. Most importantly, these niches help accountants attract higher quality leads, realize higher fees, and derive more satisfaction from their practice.
Dawn Hendrixson
Build Your Firm
Director of Marketing
dawn@buildyourfirm.com
(888) 999-9800
Dawn graduated from Elon College with BA in Psychology. She has over 18 years of diversified marketing experience across a broad range of industries including banking, publishing, internet media and professional services industries. While she enjoys in all areas of marketing, she has a particular interest and expertise in new media technologies, internet marketing, website development and social media marketing. Prior to Build Your Firm Dawn was Marketing Communications Manager for a bank where she was responsible for mass media communications, direct mail marketing and Web initiatives for the bank. Prior to the bank, she was Director of Marketing for eBuild.com, a division of business-to-business publisher Hanley-Wood, LLC. While there Dawn was part of the team that was responsible for launching Hanley-Wood’s Web division and bringing the company’s award-winning magazines online, including industry leader BUILDER Magazine. In her spare time, Dawn enjoys spending time with her husband and two sons. Her favorite way to spend free time is reading, cooking for family and friends or tending to her ever-growing garden.
About Our Presenter
- CPE Credits
- Support and FAQs
- Terms and Conditions
- Privacy Policy
- CPAwebengage, Inc.